Every potential backlink source, prioritised by relationship type and relevance. Worked through in Phase 06, updated in Phase 08 as new case studies and content create fresh outreach opportunities.
Identify every potential backlink source: sister brands you own, complementary suppliers (photographers, AV, stylists), venue supplier pages, industry publications, directories, and associations. Prioritise by: easiest relationship first, then highest relevance to your niche. Do not bulk-submit to low-quality directories — quality and relevance matter far more than volume. Add new targets whenever a case study or blog post creates a new natural outreach reason.
| Target Site / Organisation | Type | Relevant Page / URL | Contact / Relationship | Hook — Why They'd Link | Priority | Status | Date / Notes |
|---|---|---|---|---|---|---|---|
| My Games Room | Sister brand | mygamesroom.com.au | Anthony (owner) | Refer corporate enquiries to EXG — natural and immediate | High | Not started | |
| Google Business Profile | Directory | business.google.com | — | Non-negotiable citation. NAP must match all other listings | High | Not started | |
| Event photographer / supplier | Complementary supplier | Existing relationship | Co-worked events — mutual mention or supplier page listing | High | Not started | ||
| Venue supplier page — ICC Sydney | Venue | iccsydney.com.au | Events / supplier contact | Have worked in venue — legitimate ask for supplier listing | Med | Not started | |
| Spice Magazine / Spice News | Industry publication | spicenews.com.au | Editorial team | Featured event case study — Louis Vuitton or Sephora activation as editorial hook | Med | Not started | |
| Add target | Low | Not started |
Update status to Contacted or Live as outreach progresses. Add new rows in Phase 08 whenever a new case study creates a fresh outreach reason.