Every change made, on every page, with the date. Reviewed monthly against Search Console data — cross-reference what changed with what moved. Without this log, you can't know what worked.
Add a row every time you make an SEO-relevant change to any page — even small ones. Record the date, page, what changed, and your expected outcome. Then come back 4–6 weeks later and record the Search Console result: did impressions, clicks, or average position change? This is the only way to know which optimisations actually move the needle and which don't.
| Date | Page | Type | What Changed | Expected Outcome | Review Date | Search Console Result (4–6 weeks later) |
|---|---|---|---|---|---|---|
| DD/MM/YY | Claw Machine Hire | Intro copy | Updated intro paragraph — added Louis Vuitton proof and Sydney location signal | Improve position for "claw machine hire" | DD/MM/YY | Pending — check back 4–6 weeks |
| DD/MM/YY | Meta | |||||
| DD/MM/YY | FAQ | |||||
| DD/MM/YY | Schema | |||||
| DD/MM/YY | New page | |||||
| DD/MM/YY | Link |
Add a new row for every change. Result types: use green for improvements, amber for no change, red for drops, and "Pending" until the review date arrives.