Phase 02 · Keyword Research — Output B

SERP Analysis

Who is ranking for each keyword, what angle they're using, and where the gap is. Built from the Google Ad Preview Tool. The positioning brief for Phase 04 intro paragraphs.

Built in: Phase 02 Used in: Phase 04 (copy angle) · Phase 06 (competitor backlinks) Tool: Google Ad Preview Tool

How to fill this in

Use the Google Ad Preview Tool ↗ — not a regular Google search — set to your target city. Run each primary keyword from the Keyword & Intent Map. Record positions 1–5, their page titles and positioning angles, whether an AI Overview is triggered, and what the gap is for your positioning. The gap note becomes the brief for how to differentiate the intro paragraph in the Implementation Document.

SERP Results by Keyword

One block per keyword. Copy the block pattern below for each page you're targeting.

Keyword: [enter primary keyword] Page: [page name]

Pos	Domain	Page Title / Angle	Notes
Ad			Paid
1
2
3
4
5
AI	AI Overview triggered?	Yes / No — cites:

Our gap / positioning angle

e.g. All competitors are party hire. Our angle: premium corporate activation with luxury brand proof.

Keyword: [enter primary keyword] Page: [page name]

Pos	Domain	Page Title / Angle	Notes
Ad			Paid
1
2
3
4
5
AI	AI Overview triggered?	Yes / No — cites:

Our gap / positioning angle

Keyword: [enter primary keyword] Page: [page name]

Pos	Domain	Page Title / Angle	Notes
Ad			Paid
1
2
3
4
5
AI	AI Overview triggered?	Yes / No — cites:

Our gap / positioning angle

Duplicate a keyword block above for each additional page.