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Phase 04 · On-Page Copy — Output

Implementation Document

Every field for every page. Ready to paste into RankMath and the WordPress editor. Built from the Keyword & Intent Map and SERP Analysis. Also feeds Phase 05 schema writing.

Inputs: Keyword & Intent Map · SERP Analysis Built in: Phase 04 Used in: Phase 05 (schema) · CMS implementation
How to fill this in

One block per page. For each page: pull the primary keyword and copy approach from the Keyword & Intent Map ↗, pull the positioning angle from the SERP Analysis ↗, then write the H1, meta title, meta description, and intro paragraph. When complete, paste each field directly into RankMath (meta title, meta description) and the WordPress editor (H1, intro).

Pages
Homepage
/
Pending
Primary Keyword
From Keyword & Intent Map
Formula-led
H1 — Set as Heading 1 block in WordPress
Write H1 here
Meta Title — paste into RankMath SEO Title field max 60 chars
Write meta title here
0 / 60 chars
Meta Description — paste into RankMath Meta Description 140–155 chars
Write meta description here
0 / 155 chars
Intro Paragraph — first visible body text on the page
Write intro paragraph here. Sentence 1: keyword + what the page offers. Sentence 2: named proof. Sentence 3: use cases, location, national reach.
Secondary Keywords — weave naturally into body copy and FAQs
secondary keyword secondary keyword secondary keyword
Page Notes
Any page-specific decisions, flags, or implementation notes
Products / Category Page
/products/
Pending
Primary Keyword
From Keyword & Intent Map
Formula-led
H1
Meta Title max 60 chars
Meta Description 140–155 chars
Intro Paragraph
Secondary Keywords
keywordkeyword
Page Notes
Product Page — [Name]
/products/[slug]/
Pending
Primary Keyword
From Keyword & Intent Map
Hybrid
H1
Meta Title max 60 chars
Meta Description 140–155 chars
Intro Paragraph
Secondary Keywords
keywordkeywordkeyword
SERP Gap / Positioning Angle — from SERP Analysis
e.g. All competitors party hire — our angle is corporate activation with luxury brand proof
Page Notes
Product Page — [Name]
/products/[slug]/
Pending
Primary Keyword
From Keyword & Intent Map
Character-led
H1
Meta Title max 60 chars
Meta Description 140–155 chars
Intro Paragraph
Secondary Keywords
keywordkeyword
SERP Gap / Positioning Angle
Page Notes

Duplicate a page block above for each additional page.