Phase 02 · Keyword Research — Output A

Keyword & Intent Map

One row per page. Built from Google Keyword Planner. The primary brief for all copy decisions in Phase 04 and all content decisions in Phase 08.

Built in: Phase 02 Used in: Phase 04 · Phase 08 Tool: Google Keyword Planner

How to fill this in

Run each page topic through Google Keyword Planner ↗. For each page record the single strongest primary keyword, its monthly search volume and competition level, plus 3–5 related secondary terms. Then assign a copy approach based on the volume + competition combination:

Formula-led — high volume + real competition. Keyword in sentence one, named proof, location.
Hybrid — low volume, some competition. Hit the formula floor but let the product angle lead.
Character-led — no data, uncontested. Creating a category, not competing for one.

Page Keyword Map

Page	URL Slug	Volume	Competition	Copy Approach	Notes
Homepage	/	—	—	TBD	Brand page — not primary SEO target
Products / Category	/products/	—	—	TBD
Product Page 1	/products/[slug]/	—	—	TBD
Product Page 2	/products/[slug]/	—	—	TBD
Product Page 3	/products/[slug]/	—	—	TBD
Product Page 4	/products/[slug]/	—	—	TBD
Product Page 5	/products/[slug]/	—	—	TBD
Location: Sydney	/sydney/	—	—	TBD
Location: Melbourne	/melbourne/	—	—	TBD
Location: Brisbane	/brisbane/	—	—	TBD

Click any cell to edit. Add rows by duplicating a <tr> in the HTML source.

Keyword Gap List — Pages Still Needed

Monthly Volume	Competition	Suggested Page	Priority
—	—	e.g. /blog/[topic]/	High / Med / Low
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