What to publish, when, and why. Planned 4–6 weeks ahead. Inputs come from the Keyword & Intent Map, SERP Analysis, and Search Console query data. Updated monthly.
Plan topics using three sources:
Every piece of content must have a target keyword before it's written. Each post links back to its most relevant product page. Every new page gets added to the Internal Linking Map and the SEO Change Log on publish date.
| Month | Type | Title / Topic | Target Keyword | Links To (product page) | Outreach Hook | Status | Pub Date |
|---|---|---|---|---|---|---|---|
| Month 1 | Blog | Brand activation ideas for product launches | brand activation ideas product launch | Claw Machine Hire page | Outreach to Spice Magazine | Idea | — |
| Month 1 | Landing | Arcade Machine Hire Sydney | arcade machine hire Sydney | Products page, key product pages | — | Idea | — |
| Month 2 | Blog | How to increase engagement at trade shows Australia | increase engagement trade shows Australia | Batak / Basketball page | Outreach to event industry blogs | Idea | — |
| Month 2 | Case Study | Louis Vuitton — [activation name] | branded claw machine hire product launch | Claw Machine Hire page | Spice Magazine, LV PR team | Idea | — |
| Month 3 | Landing | Arcade Machine Hire Melbourne | arcade machine hire Melbourne | Products page, key product pages | — | Idea | — |
| Month 3 | Blog | Add topic here | Idea | — | |||
| Month 4 | Blog | Idea | — |
Update status to Writing → Live as each piece progresses. Add the publish date when live, then add a row to the SEO Change Log ↗.